Blake and Data – searches and Twitter, May 2018

The following is a brief analysis of data collected on William Blake trends on Twitter and via Google Search/News for May 2018. Tweets were collated via Twitter Archiver and a data miner plug-in for Chrome used to collect Google items. The various data is included in a spreadsheet with “raw” and, where possible, “cleaned” (i.e. references to William Blake that do not reference the Romantic artist/poet removed) versions provided.


During May, 11,236 tweets were posted, the majority of them retweets. The chart below shows the daily number of tweets that included the phrase “William Blake” in reference to the artist/poet.

As the above chart shows, there was considerable variation across the month with regard to how many tweets were posted or retweeted. The spike on day 13 is almost entirely due to the appearance of a tweet by @41Strange of Blake’s paintings of The Great Red Dragon (discussed later). The average number of tweets was 360 per day, with a standard distribution as illustrated below – which also shows the 836 tweets on May 13 to be very much a statistical anomaly.

Unsurprisingly, the vast majority of popular tweets were either short quotations from Blake or posts of his pictures.

The most surprising thing about this chart for me is that clearly the most popular shared tweet for May 2018 was an image of Oberon, Titania and Puck with dancing fairies. The image appeared on multiples sources, but the most commonly retweeted was a modified version of the painting posted by @ArtPicsChannel at the end of April (the account regularly retweets this image).

The original painting is held at Tate Britain in London and is watercolour and graphite on paper (it is included below for comparison to the Art Pics Channel version). As the Tate catalogue entry indicates, it probably represents an attempt by Blake to capitalise on the popularity of depictions of Shakespeare’s works in the 1780s, in this instance by illustrating Titania’s instructions to her fairy train in the final scene of A Midsummer Night’s Dream.

What is particularly significant about this illustration to me is that of all the works by Blake I would have expected to see shared among hundred of users, it would not have been this painting.

Oberon, Titania and Puck with Fairies Dancing c.1786 William Blake 1757-1827 Presented by Alfred A. de Pass in memory of his wife Ethel 1910

Newton and the Ancient of Days, for example, were shared, but only 87 times in the case of the former and a mere 36 times in the case of the latter. With over 285k followers, @ArtPicsChannel tweets tend to be disseminated widely, and this has been the only image by Blake posted to the account since March 9 (when an illustration from Dante’s Divine Comedy did not appear to gain much traction). The fact that other Blake pictures do not go viral in the same way from the account – including the original version rather than the red-tinged one – indicates that there is something about this particular image that appeals to Twitter users, probably because the dramatic red and black looks effective on a range of devices. @ArtPicsChannel has itself retweeted the image 43 times this year alone (and only once for the original), seeming to return to it every few days as a means of gaining audience.

Less surprising to me was the prevalence of retweets of a series of Blake paintings dealing with the theme of the Great Red Dragon from the Book of Revelation. The original source for this was @41Strange on 13 May and this tweet quickly went viral and continues to be shared. This account has a similar number of followers as @ArtPicsChannel (214k in this instance) and this is a collection of images which attracted a significant number of comments discussing the Hannibal Lecter series of films, novels and television programmes.

Of the remaining tweets above 100, “The Tyger” or variants thereof is (for me unsurprisingly) popular, but I personally didn’t expect to see so many references to “Night” from Songs of Innocence. Nearly all the retweets of “The moon, like a flower…” come from the popular account @ArtLify (37.5k followers). “The Tyger” was also the source for another popular tweet, a tribute by @C3rmenDraws which, frankly, does a better job of capturing tigers than Blake’s original. Most of the remaining popular tweets are fairly unexceptional and largely represent proverbs from The Marriage of Heaven and Hell, a perennial favourite on Twitter. Of the foreign language ones, “Para la abeja laboriosa no hay tiempo de estar triste” is a Spanish translation of “The busy bee has no time for sorrow”, “Vedere un mondo in un granello di sabbia…” is Italian for “To see a world in a grain of sand…”, and Google Translate informs me that “Deneyim dedi?imiz ?ey, yitirdi?imiz masumiyetimizdir” is Turkish for “What we call experience is our innocence”, which strictly speaking doesn’t seem to be verbatim Blake at all. Finally, it’s worth noting that the Spanish “La exuberancia es belleza” (112 tweets) was slightly more popular than the English original, “Exuberance is beauty” (111).

Regarding the point of origin for these and other tweets, where Twitter stores location information the top sources for tweets were as follows:

Unsurprisingly, the USA was by far the largest source of tweets, at nearly 3,000, with the UK in a rather distant second at 1,011. At this stage, it is too early in this project to begin drawing any conclusions regarding other countries: this is simply something I wish to track over the coming year to gain some sense of which countries tend to interact with Blake most in this very general sense. One thing to note is that this list is far from complete, particularly where Twitter provides information in a non-Latin script. The chart below offers another visualisation of the data above:

Tweets on William Blake, May 2018, by country of origin

Google Search/News

Using a data miner plug in to scrape Google searches on a regular basis, a data set of some 286 search entries (that is pages indexed by Google during this period) and 210 news stories was collated, which are treated as part of the same data set in the charts below.

Google searches (general search and news) May 2018

Although there was considerable variation from day to day in terms of the number of posts, the standard deviation was considerably less than for Twitter (which was not surprising, considering that there were only slightly fewer than 500 entries compared to more than 11,000 in Twitter. The average number of posts a day for this group was slightly more than 15.5 with a variance of nearly 8.

The various pages indexed by Google could also be broken down into the following categories: art tends to refer to pictorial representations but can include such things as posters and cards, anything with a visual representation of Blake’s work. Poetry, the next biggest category, can include quotations and snippets as well as extended pieces, while Books tends to reference sales/downloads of Blake-related books. The Music category was quite substantial this month because it included a number of posts relating to U2’s Songs of Experience tour. “Essay mill” refers to the rather dispiriting practice of offering essays for sale – these tend to go down very quickly, and I have been in two minds whether to include them for a number of reasons, but in the end they represent part of the exchange of information about Blake online.

Google search and news items by category

Finally, the following two charts give some indication of the sources of origin for posts about Blake. As with Twitter usage, by far and away the largest number of posts come from the United States followed by Britain.